Own The Moment, and Own Your Customer's Mind

Is that too dramatic?

When I think of any sort of paid advertising or media buy (online or offline) I like to think about where the person is when they first see my messaging.

‘Where’ in this case doesn’t just refer to a place in space or on a website. It refers to a place in time, place in mind, place in life, all sorts of things.

Every person exists in the moment, and in the…